+ All Stereotypes Essays:
- Why Are There So Few Men In Nursing?
- Social Discrimination, Identity, and Stereotyping
- What is Poverty?
- Theme of Stereotypes
- How Does Carol Ann Duffy Challenge the “Familiar Cultural Stereotypes” of Women in ‘Mrs Beast’??
- Diversity Awareness
- Controlling Images of Black Womanhood
- Late Adulthood and End of Life Paper
- The Representation of Men and Women in the Media
- Stereotypes and Discrimination in Harper Lee's To Kill a Mockingbird
- Don't Let Stereotypes Influence Your Lives!
- Impact Color Associations Have on Gender Stereotypes
- How Stereotypes for Women Came to Be
- Barriers to Effective Communication
- How Culture Defines the Organization Campus Christian Fellowship and Repudiates Misconceptions
- I Am Not Your Typical Stereotype
- Negative Stereotypes of Vegetarianism
- Attitudes, Racism and Culture
- Articles from English 102 Reader
- MATH, SCIENCE, AND PINK COLLARS: GENDER STEREOTYPING AND ITS EFFECT ON ACADEMIC CHOICES
- Gender Stereotypes in Little Red Cap and The Grandmother
- Racial Stereotypes in Invisible Man and Huck Finn
- Personal Narrative Knowledge is Bliss
- Stereotyping: A Phenomenon That Is Instigated Or Perpetually Within Us?
- Hollywood: Promoting Stereotypes to Make Easy Money
- Race, Religion, and the Significance of Stereotypes in Othello
- The Hidden Gender Stereotypes in the Animations the Little Mermaid and Tangled
- Stereotypes of the Genders
- Multiformity in the Workplace
- Narrative by Judith Ortiz Cofer
- Influence of Stereotypes in To Kill a Mockingbird by Harper Lee
- Stereotypes in Beans of Egypt, Maine by Carolyn Chute
- Effects of Stereotyping
- Stereo Types
- Stereotyping and the Logical Fallicies
- Teaching Children How to Discriminate
- Perpetuation of Native American Stereotypes in Children's Literature
- Stereotypes and Stereotyping - Programmed and Labeled for Life
- Similar Ideas of Fate in Oedipus the King, by Sophocles and Crash
- Representations of Native Americans in Dances with Wolves and The Searchers
- Ethnicity and Female Equality: A personal Opinion
- Marjane Satrapi’s Challenging of Stereotypes in Persepolis
- Discrimination and Stereotyping of Japanese-Americans
- Women in Technology and the Meritocracy Myth
- Whale Rider Movie Review
- A Social Psychological Approach to Reducing Prejudice in the Classroom
- North Country
- Taking a Look at Gender Bias
- Identity Stereotypes in Audre Lorde's 'Zami'
- The Case of Sterotyping in Society
- Teachers Represented in Film
- Media's Influece On Our Perception
- Using Gender Stereotypes to Market Razors
- Linguistic Stereotypes
- Stereotyped Characters in To Kill a Mockingbird
- Stereotypes at my school
- Red’s Redemption- Shawshank Redemption
- Race and Social Identity in On the Road and The Reivers
- Ethnic Notions: Film Response
- Media and Its Effects on Gender Stereotypes
- Media Stereotypes
- Examples of Hostile Sexism
- sch33 (1.1)
- The Destructive Nature of Man Depicted in Keyes' Flowers for Algernon
- African American Perception
- Gender Stereotypes in the Merchant of Venice
- Gender Roles Peter Pan
- Gender Stereotypes in T.V. Show How I Met Your Mother
- Female Stereotypes
- Social Commentary in Chopin's The Story of an Hour
- Prejudice, Stereotyping and Discrimination in Mauritius
- Nonsense Is Defined by Its Inability to be Defined Lewis Carroll and Edward Lear's Alice in Wonderland
- Racism in Family Guy Supports Stereotypes
- The Solution to Stereotypes in To Kill a Mockingbird by Harper Lee
- Disney and Traditional Stereotypes
- Gender Inequality in Medical School
- The Issue of Homelessness
- Steps toward Discarding Muslim Stereotypes
- The Adventures of Priscilla, Queen of the Desert: Stereotypes and Priscilla
- Questionable Social Messages Spread by Disney
- Stereotypes and Distorted Images in Their Eyes Were Watching God. by Janie Crawford
- Urban City Stereotypes
- How do we Become Who we are
Despite the increased popularity of geek culture – movies based on comic books, videogames, virtual worlds – and the ubiquity of computers, the geek’s close cousin, the nerd, still suffers from a negative stereotype in popular culture.
This may help explain why women and minorities are increasingly shying away from careers in information technology, says Lori Kendall, a professor in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign.
The popular stereotype of the nerd as the sartorially challenged, anti-social white male hasn’t faded from our collective cultural consciousness, and is more prevalent than ever as a stock character in television shows, movies and advertisements.
“Ten years ago, I thought the nerd stereotype would fade as more and more people started to use computers in their everyday lives,” Kendall said. “I thought, ‘Since we’re all using computers, we’re all nerds.’ Well, that hasn’t been true.”
Kendall thinks the durability of the negative nerd stereotype reflects a basic uneasiness with computer technology and the influence it exerts over our increasingly hyper-connected digital lives.
“I think it’s part of the bigger picture of how we view computers and technology,” she said. “We make a distinction between business people who use PDAs and are tethered to their laptops but aren’t really into it, and the ‘nerds’ who are really into it. So, there’s some discomfort with computers that we still haven’t quite resolved.”
In her research, Kendall analyzed how nerds were represented in “all sorts of fun things,” including advertisements for Best Buy’s Geek Squad; NBC’s television series “Chuck”; “Weird Al” Yankovic’s “White & Nerdy” parody video; the hip-hop subculture called “Nerdcore”; and, of course, the 1984 film “Revenge of the Nerds.”
The stock character nerd is typically depicted as a white male with glasses and large sets of obscure data committed to memory. (Think Martin Short as nerd-extraordinaire Ed Grimley.) But more important, Kendall discovered that nerds are often represented in a way that is specifically contrasted with black males.
“In the ‘White & Nerdy’ video, it shows ‘Weird Al’ as this white nerd, and then it contrasts him with stereotypical images of black gangsters,” she said.
The implication of that stereotyping is “we have an expectation that people who understand computers are more likely to be white males,” Kendall said, “and that has an effect on how women and minorities are viewed when they go into a computer-related profession.”
Kendall said that though the number of minorities earning degrees in computer science has remained steady, the number of women has declined in recent years. But, she noted, those women and minorities who eventually earn computer science degrees don’t always get jobs in the field after they graduate.
“When you look at who’s being employed, a far lower percentage of women and minorities are being employed in computer science than are getting degrees in computer science,” she said. “There’s been plenty of research into why women don’t go into computer science, and it’s at least in part because they associate it with this kind of nerdy thing, and they think that if they go into computer science they’re going to have to be anti-social. That turns people off who don’t see themselves as fitting that stereotype.”
If the nerd stereotype is so toxic, then why is being a geek so chic? Why, for example, are PCs personified as nerdy and Macs as the apotheosis of geeky cool in the now infamous “PC vs. Mac” ad campaign?
Kendall said there’s a distinct difference between “nerds” and “geeks,” despite their apparent similarities.
“The valence of the word ‘geek’ has really changed over the years,” she said. “People talk about ‘geeking out,’ which indicates a very intense focus on an interest, and sometimes it’s an interest that not a lot of people share. It tends to indicate expertise and passion about something.”
“ ‘Nerd’ is a stickier term that is applied to people in a more negative way,” Kendall said. “ ‘Geek’ is something you can do and then leave behind, but ‘nerd’ is what you are.”
Materials provided by University of Illinois at Urbana-Champaign. Note: Content may be edited for style and length.
Cite This Page:
University of Illinois at Urbana-Champaign. "Geeks May Be Chic, But Negative Nerd Stereotype Still Exists, Professor Says." ScienceDaily. ScienceDaily, 8 March 2009. <www.sciencedaily.com/releases/2009/03/090303123810.htm>.
University of Illinois at Urbana-Champaign. (2009, March 8). Geeks May Be Chic, But Negative Nerd Stereotype Still Exists, Professor Says. ScienceDaily. Retrieved March 12, 2018 from www.sciencedaily.com/releases/2009/03/090303123810.htm
University of Illinois at Urbana-Champaign. "Geeks May Be Chic, But Negative Nerd Stereotype Still Exists, Professor Says." ScienceDaily. www.sciencedaily.com/releases/2009/03/090303123810.htm (accessed March 12, 2018).